E X P E R I E N C E
TILLAMOOK | PORTLAND,OR | CREATIVE MANAGER
DEC. ’20 - FED. ‘24
+ Led visual direction for marketing campaigns and ensuring assets developed supported the larger strategic vision.
+ Created the campaign visual center and shared out with the marketing team, partner agencies, and cross-functional partners.
+Built out internal capabilities to support the development of all retail marketing assets through internal brand design
+Supported CRM, Digital, Social, Influencer, E-comm, and Paid Media channels with creative development and clear feedback
+Led, concepted, and art-directed product-focused photoshoots
+Led, concepted, and art-directed campaign photo and film shoots. Also found efficiencies in the creative approach
+Found opportunities to build out the design team capabilities and enhance the brand in dynamic ways
+Built out new processes for creative review and optimizing ways of working
+Managed a team of direct reports overseeing their day-to-day workload and guiding their growth and development.
Headlines:
Can You Give Me One Good Reason NOT to Buy This Cheese-Themed Tie-Dye Sweatshirt?
Instagram's Hippest Grandma Is the Face of Tillamook Ice Cream in This Colorful New Campaign
Tillamook Campaign Reminds All That Super Bowl Sunday Is Also National Cheddar Day
These Cheddar-Colored Cargo Pants Carry 3 Lb. of Cheese
Meet Drew and Ross as Cheese Sculptures! | Drew's News
FREELANCE AD/DESIGN | NEW YORK, NY + PORTLAND,OR
JUN. ’19 - DEC ‘20
Amazon Shopping Design l MRM//McCann NY | Swift PDX
+ Reviewed creative assets for Amazon.com homepage and ensured they followed the seasonal brand guides and ADA compliant.
+ Redesigned ADT website with new brand platform look and feel
+ Launched Google Pixel 4 with paid digital assets and social content
KETTLEBELL KITCHEN | NEW YORK, NY | Creative Director
JAN. ’18 - MAY ’19
+ Led overall creative and strategic vision for the brand. Elevating it from a local brand to a national health and wellness brand
+ Led UX/UI initiatives - wireframed and redesigned website
+ Redesigned packaging and oversaw print production for collateral
+ Established content pillars and consistent look and feel
+ Executed creative based on marketing objectives and built out landing pages (MailMuch) /emails for campaigns (SendGrid).
+ Built-up internal creative department and managed freelancers
+ Presented creative direction to investors for Series B fundraising and successfully raised $26.7 million from North Castle Partners
EPONYM | NEW YORK, NY | Senior Art Director
FEB. ’17 - DEC. ’17
+ Design/creative lead for seasonal and site launch of eyewear for Jason Wu, Alice+Olivia, Steven Alan, and Billy Reid
+Main point of contact with founders of fashion brands. Collaborated with them on their vision for the season and ensured creative assets were on brand.
+Concepted and created assets for each seasonal launch: including stills and film.
+ Wiredframed and iterated on UX/UI of e-comm sites for efficient checkout funnel
+ Built-up internal creative department and managed freelancers
HAVAS | NEW YORK, NY | Senior Art Director/Product Designer
AUG. ’15 - DEC. ’16
+Created content promoting IBM Watson for owned channels
+ Product design for IBM and IBM Watson
+ Content audit and aligned design patterns to IBM design standards - created new UX/UI patterns for design library
+ Worked in agile method and delivered designs in Sketch/Invision
VMLY&R | NEW YORK, NY | Art Director
SEPT. ’14 - AUG. ’15
+ Social campaigns for Delo and Havoline
+ Designed digital campaign for pitch that won Shiseido WetForce launch
SPACE150 | NEW YORK, NY | Art Director
FEB. ’14 - SEPT. ’14
+ Digital campaigns for AmEx
+ UX/UI for Moocho rewards app and established brand guidelines
GREY NEW YORK | Art Director
AUG. ’12 - JAN. ’14
+ Concepted and executed on campaigns for refresh of Marriott and Olive Garden
+ Art director on pitch team that won Marriott - designed print, activation, and OOH.
SAATCHI & SAATCHI | STOCKHOLM | Art Director Intern
JAN. ’12 - MAR. ’12
+ Worked on briefs for Boxer TV and Toyota
BARTLE BOGLE HEGARTY | MUMBAI | Art Director Intern
SEPT. ’11 - DEC. ’11
+ Worked on briefs for Movies Now, Vat69 and Google
F R E E L A N C E
Publicis NY | Organic NY | MRM//McCann NY | Swift PDX | HereNow Creative
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